In sales, objections from customers can be a major obstacle to closing a deal. There are nine common types of objections, including unspoken objections, excuses, malicious objections, requests for information, show off objections, subjective objections, objective objections, general sales resistance, and last ditch objections.

To handle objections effectively, salespeople should ask open-ended questions, listen carefully to the answers, remain calm and positive, and focus on the customer’s needs. By doing so, they can overcome objections and close the sale.