Courses

Today, websites are often the first place customers interact with your brand. Web users expect a seamless experience finding the information they need to choose a product or service. If your website doesn’t quickly meet their needs, they’ll look elsewhere.

This course is an introductory guide to utilizing your website to attract and retain customers. It covers essential site components, good design, maximizing conversions, and landing page use and design to get your website in peak condition. 

Recent studies report that over billions of people worldwide—actively use social media. Popular platforms like Facebook, YouTube, Instagram, X (formerly Twitter), Pinterest, and LinkedIn have transformed the way brands interact with their audience. Understanding the landscape and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. This course can help.

What is paid advertising? And why should businesses consider the investment when there are so many free or inexpensive methods for marketing and advertising? 

We’ll explore these questions and more in this course on paid advertising. In it, you’ll learn what paid advertising is and why it’s beneficial. Then, you’ll learn about the different types of paid advertising and how they fit into a comprehensive marketing strategy.