-50%
What you'll learn
Today, websites are often the first place customers interact with your brand. Web users expect a seamless experience finding the information they need to choose a product or service. If your website doesn’t quickly meet their needs, they’ll look elsewhere.
This course is an introductory guide to utilizing your website to attract and retain customers. It covers essential site components, good design, maximizing conversions, and landing page use and design to get your website in peak condition.
-27%
What you'll learn
Recent studies report that over billions of people worldwide—actively use social media. Popular platforms like Facebook, YouTube, Instagram, X (formerly Twitter), Pinterest, and LinkedIn have transformed the way brands interact with their audience. Understanding the landscape and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. This course can help.
-22%
What you'll learn
What is paid advertising? And why should businesses consider the investment when there are so many free or inexpensive methods for marketing and advertising?
We’ll explore these questions and more in this course on paid advertising. In it, you’ll learn what paid advertising is and why it’s beneficial. Then, you’ll learn about the different types of paid advertising and how they fit into a comprehensive marketing strategy.
Free
What you'll learn
Reports of online scams and cyberattacks are on the rise, but most people don’t heed them until it’s too late. So, what steps can you take right away to avoid becoming another cautionary tale? One critical security measure is protecting yourself against phishing—when an attacker pretends to be a trusted contact or organization to gain access to personal information.
In this course, you’ll learn exactly what you’re dealing with in a phishing attack, as well as how to spot one. Most importantly, you’ll pick up immediately applicable tips to prevent theft and stop attackers in their tracks.
